SIDEKICK
Rebranding
CLIENT
Pret A Manger (Pret) is a British sandwich shop franchise chain headquartered in London, founded in 1983. With over 450 shops in the UK, they also have shops in France, the US, Hong Kong and several other countries.
PROBLEM
The client had a reputation for having bad coffee with young adults, and their recent brand identity was void of character. They needed to focus on a target audience and consider how their identity matched their brand values and new demographic.
SOLUTION
The rebranding targets Gen Z’ers transitioning from higher education into business life in the metropolitan. The updated values are witty, essential and fresh. Visual language is minimalistic with simplistic graphic elements and a monochromatic colour palette, while the tone of voice is humorous and relatable to create an emotional connection with the demographic.
Pret A Manger (Pret) is a British sandwich shop franchise chain headquartered in London, founded in 1983. With over 450 shops in the UK, they also have shops in France, the US, Hong Kong and several other countries.
PROBLEM
The client had a reputation for having bad coffee with young adults, and their recent brand identity was void of character. They needed to focus on a target audience and consider how their identity matched their brand values and new demographic.
SOLUTION
The rebranding targets Gen Z’ers transitioning from higher education into business life in the metropolitan. The updated values are witty, essential and fresh. Visual language is minimalistic with simplistic graphic elements and a monochromatic colour palette, while the tone of voice is humorous and relatable to create an emotional connection with the demographic.
BRAND VALUES
Fresh
Witty
Young
Witty
Young
VISUAL KEYWORDS
Vibrant
Essential
Simple
Essential
Simple
Logo Before and After
Logo Sketch Process
Logo Applied
Brand Board
