MIRROR IMAGE
Festival Branding
CLIENT
BFI (The British Film Institute) offers the widest range of UK and International moving image culture. This festival consists of a range of cult body swap themed movies.
PROBLEM
The client wanted to create an atmosphere for the festival through design while keeping the layout and hierarchy crystal clear and avoiding any clichés associated with body swapping.
SOLUTION
The festival's name and design direction focuses on the juxtaposition of the main characters in these movies, using typography and colour as the primary tools to communicate the contrasting themes of reflection and opposition.
BFI (The British Film Institute) offers the widest range of UK and International moving image culture. This festival consists of a range of cult body swap themed movies.
PROBLEM
The client wanted to create an atmosphere for the festival through design while keeping the layout and hierarchy crystal clear and avoiding any clichés associated with body swapping.
SOLUTION
The festival's name and design direction focuses on the juxtaposition of the main characters in these movies, using typography and colour as the primary tools to communicate the contrasting themes of reflection and opposition.
VISUAL KEYWORDS
Juxtaposition
Opposites
Reflection
Opposites
Reflection
Fold Out Brochure - Content Layout
Fold Out Brochure - Backside Poster
Brochure Typesetting Detail
