LEX LEGAL
Branding & Strategy / Digital
CLIENT
Lex Legal is an IAA Level 3 immigration advisor in the UK. They provide comprehensive immigration support from start to finish and establish lifetime relationships with clients, helping them settle into their new lives. This is what differentiates LexLegal from competition; clients can feel at ease knowing they have a guide and 24/7 life support in their corner.
PROBLEM
Lex Legal lacks a brand identity, story and strategy. Although they have legacy and brand heart, this is not reflected in any way on any platform. Their website consists of 100s of pages, looks dated and shapeless. They need a complete brand transformation; clarifying their value proposition, target auidence and positioning which then will be applied to a complete brand identity.
SOLUTION
Lex Legal is positioned as a trusted guardian of new beginnings, inspired by the Roman principles of Ius Gentium (Law of Nations) and sacred hospitality. This emphasises their commitment to combining legal expertise with genuine human care, creating a safe passage for their clients into their new lives. The tone of voice communicates expertise and confidence, while the visual language evokes hope, ease and security.
Lex Legal is an IAA Level 3 immigration advisor in the UK. They provide comprehensive immigration support from start to finish and establish lifetime relationships with clients, helping them settle into their new lives. This is what differentiates LexLegal from competition; clients can feel at ease knowing they have a guide and 24/7 life support in their corner.
PROBLEM
Lex Legal lacks a brand identity, story and strategy. Although they have legacy and brand heart, this is not reflected in any way on any platform. Their website consists of 100s of pages, looks dated and shapeless. They need a complete brand transformation; clarifying their value proposition, target auidence and positioning which then will be applied to a complete brand identity.
SOLUTION
Lex Legal is positioned as a trusted guardian of new beginnings, inspired by the Roman principles of Ius Gentium (Law of Nations) and sacred hospitality. This emphasises their commitment to combining legal expertise with genuine human care, creating a safe passage for their clients into their new lives. The tone of voice communicates expertise and confidence, while the visual language evokes hope, ease and security.
Transparancy
Accessibility
Experience
Accessibility
Experience
VISUAL KEYWORDS (COVER)
Shield
Horizon
Structure
Horizon
Structure
Logo Before and After
Brief Definition, Concept Creation and Logo Sketches
Brand Board
Brand Identity Print Package
Website Wireframes
Home Page and About Us
Website Page Examples
